Sally's Amazing Free Publicity 101 Homestudy ProgramNEWSFLASH... Reserve your seat now! 
Speaker, Radio Personality and Mailing ListSign up for Sally's Newsletter and get "101 Surefire Ways to Market Your Book, Product, or Service" FREE for joining Sally's opt-in email list! To hear Sally's Amazon Bestseller Strategies audio call, visit the Teleseminar Page. Attention Authors & Publishers!Hi ... I'm Sally Shields, author of the #1 Amazon.com bestseller, The Daughter-in-Law Rules: 101 Surefire Ways to Manage (and Make Friends with) Your Mother-in-Law! So much has happened lately it's almost hard to believe only last year, I was a struggling first time author. I didn't have a clue about writing a book, much less getting it published! Here is my personal storyLike most women, I got married and got a mother-in-law. But after a couple of years, I was left scratching my head, thinking, where is the manual for this?!!! I wrote to the ladies that wrote the bestselling book The RULES, and told them that since they helped all these women meet and marry the men of their dreams, they then needed to provide some advice on how to get along with the other woman in their man's life—his mom! These 2 authors told me it was the best idea they'd ever heard. I honestly just wanted some advice on the topic! "You should write it," they said. At first I thought they were crazy since the last thing I'd written was a term paper in high school English class! But, the gears started turning in my mind. So I started to jot down all the troublesome incidents that would pop into my head in regards to my MIL, and came up with a rule and a solution to deal with each and every one. When I put a few of these rules into practice (and saw that they actually worked) I thought maybe I could help save other young wives years of needless contention! But, what about getting published? It didn't seem feasible from all the stories I'd heard about how impossible it was, and I didn't have a clue what I was doing.But, I decided to try anyway. I went the traditional route, and contacted over 100 literary agents. As the process evolved, I realized just how hard it really was. I eventually garnered the interest of a NY literary agent through a well-crafted query letter, and within a few weeks, I was signed. But soon I learned that a proposal was required, which, I found out, was even more difficult than writing a book in the first place! I had to do market research and statistical comparisons Months went by. 15 rejection letters later, I slowly realized that even if I was lucky enough to get a publishing deal, it would require signing over my rights and editorial control, and allowing the agency and publisher to decide on my book cover, interior layout, formatting, pricing, release dates, all which could take between 1-2 years, maybe more. The publishing company would retain more than 90% of my book sale revenueI contacted an author in my genre who was "lucky" enough to be signed to a rather well-known traditional publishing and asked about her experience. She shared that she handed over her rights, was offered a meager $3000 advance (that was split with a co-author) and the promise of a mere 10% of wholesale royalty rate. She was required to do her own publicity, and spent mucho bucks hiring a PR firm. Ultimately, although the company sold 20,000 copies, 15,000 of them were returned—and destroyed! The book was taken off the publisher's roster, and shelved forever. She then had to hire an expensive attorney to reclaim the rights to her own book, which she was told, could take several years. At that point, I decided to investigate opting out of my contract. I thought I'd rather self-publish than go through all of that!One day, I walked into a Barnes and Noble, and found some information on the subject of self-publishing. Upon further investigation, it seemed that I could not only be in charge of my own pricing, interior, be involved in book design, set my own distribution discount, order authors copies at a deep discount, get a free website, but also be published within 12-16 weeks, all for under $1000. And so, I ended up self-publishing with OutskirtsPress.com. And what a thrill to hold my book in my hands for the first time!My book came out looking exactly the way I wanted. The cover designer took my ideas and created something that even exceeded my expectations. It was placed with a wholesaler and made available though online outlets such as Amazon.com and Barnes&Noble.com. My mom was so excited, and bought a few copies. So did my aunt in California, as well as my best friend from high school, ... and the nice lady next door ordered a copy of my book for her daughter's wedding shower. Very nice. But now what?I soon found out how difficult it is to get a self-published book accepted by a traditional bookstore without knowing what you're doing. But where else do people go to buy books? I wrote the book so that I could deliver a message to the world, not so that it would sit unnoticed in some computer file in the sky!Through a friend, I heard about a course that taught authors how to get free publicity on their own through zero-low cost strategies. This was a very attractive idea since hiring a PR firm can cost up to $8,000/month! What I learned in this class, is that there is nothing that can help you build credibility and increase sales faster than having the distinction of "Bestseller Status"So, through an online email blast strategy, I brought my book to the #1 spot in Wedding Showers, on Amazon.com. And that, I must say, was a fundamental factor that afforded my book an essential credibility boost. Indeed I was elated to add the bestseller distinction to my name—and I was thrilled to sell a few hundred books in one day! However... I soon realized that bestseller day was exactly that—a launch—a jumping off point. Now, how to effectively leverage my new Bestseller Status to it's utmost advantage? How to use this distinction to catapult from selling a few hundred books on Amazon to becoming a true, 6 figure-income author? Back to the drawing board. I embarked on a journey to learn as much as I could about selling through non-traditional methods that had little to do with bookstore sales, since that wasn't an option anyway. I learned that corporations are often interested in using books as premium incentives to give to their customers or simply as gifts to their employees. I got 1-800-flowers to give me a coupon code via a full page add in the back of the book. I contacted several corporations and currently have interest from major players such as David's Bridal, JC Penney and Bed Bath & Beyond. Over many months, I studied the top gurus ranging from authors and publishers, to media trainers, agents, radio hosts, producers, distributers and moreBy this time, I was getting more and more interested in [cough] [obsessed with] book marketing, so I decided to take a leap of faith, and signed up to attend very costly 4-day event in New York City. (My husband was sweating bullets!) However, at this event, I met producers from over 100 national TV and radio shows, and over 50 book marketing agents, distributors and publishers. Here's what I learned at the conference: The biggest hurtle is not writing a book—it's what you do after the book that is what is the most significant. See, a book opens doors—it is the biggest and most important calling card you will ever have....But having a book doesn't mean people are going to buy it!I began to understand the reality that aside from authors such as Deepak Chopra, Wayne Dyer and the like, very few people get rich from simply selling their book. Rather, it is the back-end products and services that are created from the book that can make the difference between a struggling writer and a million-dollar author. So, how does a regular person make a living from their book?!%^&?? The secret that successful authors know is that they understand how to use their book as a tool to build their business.Here are just a few things that an author can do to leverage authorship and create great wealth:
But, what if you don't have a business? What if you just want to sell a million books? The secret to creating a business and selling lots and lots of books, my friends, is none other than knowing how to get massive PUBLICITY!So, rising to the challenge, I set out to get major (and free) publicity for my book, using the strategies I'd been learning, and put them into practice, full-force. Here are just some of the results I achieved after investing in thousands of dollars and hundreds of hours of book marketing research:
So, what were some of the results of all this great publicity?Here are just a few of the things that came out of getting publicity for my little self-published book:
So, although I didn't start out having a business, all the publicity I created has helped me create a money-generating brand, worth thousands and thousands of dollars!I now have a speaking career. I am a workshop and teleseminar leader, radio host and creator of a potential reality-show. I make corporate sales and will be accomplishing a lot of things such as fundraising and executing events with the big wigs such as the National Breast Cancer Foundation(R) and 1-800-flowers.com. But what if I hadn't invested in myself and learned all these marketing strategies? I'd likely be where most authors are: working hard but struggling to get by.You see, these kind of successes don't come by accident. They only come to those who invest time and money learning exactly how to make them happen. How about you? Are you continuously learning and improving your marketing skills? I hope so, because it's one of the biggest traits mega-successful authors and experts have in common. No matter how much they've accomplished, they're always studying and refining their marketing skills. You are now in the business of marketing. However, you have to have a clear vision and a strong desire to genuinely help people.See, my vision is to create more harmony among mothers and daughters-in-law world-wide, as well as inspire others to follow their dreams through writing and self-publishing a book. At the risk of sounding self-complimentary, here are a few comments from some of the authors that I've been blessed to help:
As a relationship coach, I believe relationships determine the quality of our lives. Whether Sally is sharing from the perspective of the 101 DIL Rules or coaching for marketing and promoting your first or next book, the relationship with Sally enriches people's lives!"
Initially I came in contact with Sally after having asked her to be a JVP in the promotion of my new book. I had never heard of The Daughter in Law book or website prior to this time, was unfamiliar with her personally; and had no idea the depth or breadth of her talents. I only knew there was this remarkable example of a launch where this woman managed to secure 108 bonus gifts. 108 bonus gifts! When I first approached Sally, I had four and was thinking I was on a roll! I can only say this: crossing paths with Sally Shields is one of the best things to have ever happened to me. I can only believe it was a guardian angel that somehow orchestrated our intersection because there is simply no other way to explain my good fortune in having stumbled upon her. And now that I have (stumbled upon her, that is) it's hard for me to believe I have not known her my entire life. Sally just has that effect upon a person—I feel like she has been my best friend since pre-school, cheering me on with every new endeavor I undertake (never mind that she probably wasn't even a glint in her parent's eyes when I was in pre-school!!!). I could go on for hours about all the things I love about this woman—how she guided me through my launch step by step; how she encouraged me, shook the pompoms, shared my success; and how she ran interference for me when there were unforeseen glitches that occurred. But even if I did (go on for hours and hours), I would not be able to touch upon the depth of my gratitude, the extent of my amazement or the joy in my heart for knowing her. The best I can do is simply recommend her. Once touched by Sally, you will understand why there are not words in a dictionary to describe this Vincenta Lombardi of book promotion. She coached through my first launch; I would have no one else coach me through successive launches; and I suspect that in more ways than just this, Sally will remain my coach for many years to come.
"The biggest thing I've learned thus far is how important it is to make sturdy alliances on the internet. That is something I can start doing a better job of today, before my book is finished. Thank you Sally, for stressing the importance of this, and for being such a good example of this, yourself. I can see why so many people would want to partner with you, you are such a kind and generous person!" Through this course, I will help you gain massive visibility and credibility for your book by making it an Amazon.com bestseller!In my program, you will learn what you need to do, and how you need to do it. I will reveal:
. . . and much, much more! Here's why it'll work for you: I'm an author myself whose been there, (and done it with great success!), and participated in dozens of others bestsellers campaigns. You are working with an author who "walks the talk". I've deciphered the hidden formula, mastered each fundamental step and in a carefully mastered program I'll show you everything you need to do to create your own bestseller. Take action and sign up! We are going to cover all these things in the programHere's how it works... Sally's Amazing Free Publicity 101 Homestudy Program will consist of 5 weeks' worth of pre-recorded teleclasses and PDF files with detailed notes so that you can learn at your own pace. How Much Does My Homestudy Program Cost?If you're wondering, "What's the price of Sally's coaching program?" I'm glad you asked. The regular price for my coaching program was $1,295, but I couldn't help enough authors using 1-on-1 consulting—so I've lowered the price to only $937 by using this pre-recorded coaching method. Sure I want to make money, but I really want to help the average author on a tight budget.By teaching this privileged information via pre-recordeded mp3's, I am able to bring the cost down considerably. As well, you can go at your own pace and use your time most productively. SPECIAL: Enroll NOW and You'll Also Receive over $711.33 in FREE gifts!I am being joined by over 22 marketing experts and success coaches to give you an exceptional offer! Here is what my fellow authors and success experts want to give you. These are from those who want nothing but the best for you... and are giving you all this - for absolutely F-R-E-E! Have a look at the bonuses you will receive:
Here's How You Can Join My ProgramTo enroll in my Amazon Bestseller and Free Publicity 101 Homestudy Program, click the BUY IT NOW button below.I Made This Program Easy to Register For. Just Click "BUY NOW"
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Or, if you prefer to click here to Contact Me and set up an appointment to speak with me, get your questions answered, and register over the phone, just send me an email right now. I Wish You Every Success With Your Book!
Speaker, Radio Personality and |
"Sally's information has been a God-send to me! She has simplified the complicated world of book publishing and marketing. Sally's hands-on approach provided me all the help I needed to successfully launch my book on Amazon. I highly recommend learning from Sally how you can become a bestselling author too!"
"Save thousands of dollars and hundreds of hours of work with Sally's course. She has done her homework has taken all of the best courses, paid thousands of dollars to learn the techniques firsthand. She has the experience and is willing to share the truth about what works and what is all hype. She is offering more then a course, she is providing priceless wisdom that can only come from research, experience and a heart that wants to see you successful and reach your full potential. If you want to reach millions with your message Sally can get you there fast, easier and without spending thousands of dollars."
"The information and advice that Sally has given me has saved me thousands of dollars and countless hours of research. She's done the work, and she knows the secret tricks that other authors hope that the rest of us will never find out. And she's found a way to present the information that's actually fun and interesting. I can't recommend her enough!"
"Sally - Thank you for your high energy, action-packed coaching. It was great! You shared so many ideas, website links and success tips, that I was blown away. I've been on many other teleseminars on this topic that didn't reveal a tenth of what you shared. You took it to the 'How to do it' level and shared from your heart. I was writing as fast as I could and took pages of notes. Everyone who wants to know how to do it, should take your course."
"Wow! What can I say! You are truly the wind beneath my wings! You've inspired me to remember to dig deep and really give of myself, fearlessly pushing all the doubts aside. I am so truly proud and honored to be guided and coached by you! You are a one woman media generating machine, a force to be reckoned with and a true guru in the field of self publishing! Sally Shields, you rock my world!"
"Sally Shields has been such a gift to me! I will always remember that she was the first author to invite me to participate in a joint venture partnership. It opened up my marketing world for my own books. Taking her newsletter, I was delighted when she began sharing secrets and tips to book publishing, marketing, and how to be an Amazon.com best selling author! Every time her newsletter arrives in my inbox, I gobble it up for new ideas that point me in this or that direction I haven't yet considered but now will because Sally did it first! Even something as simple as ALWAYS carrying a copy of my book in my purse to share at a moment's notice is a treasure I received from Sally!
"I commenced my first book launch in November, 2008 after going through an online mentoring program. I think the mentoring program is incredible and does a phenomenal job of teaching one how to market their book to become an online bestseller, and I think anyone planning on marketing their own book would do well to go through that program. That said however, I wouldn't have successfully made it to launch day had it not been for Sally Shields.
Sally's Amazon Bestseller and Free Publicity 101 Coaching Program is an absolute gem. It is a must for anyone who has written a book or wants to write a bestseller. Sally has distilled the best, most effective techniques for getting the attention of media and collected them into a beautifully written and highly readable book. Why waste your time learning the hard way when you can benefit from this bestselling author who knows how to do it right the first time? Having spent years as a communication consultant, including time as a PR flack, I can vouch for what Sally has to say. Her course is action-oriented and full of detailed steps with effective, practical and solid advice. Sally is extremely helpful to authors who have written a great book but who are having trouble getting the attention of the media. Even if you have a publisher with its own PR department, Sally's tips will help you move books big time. Why be content with selling a few hundred or a few thousand books when you can be selling tens of thousands with Sally's help? But the best value you will find in Sally is the coaching she has to offer that encourages and supports you to shine brightly and help you put your best foot forward.
"Sally Shields has a brand new recipe for success in Book Industry 3.0, and it's called Publicity Secrets Revealed. These are the secrets that big name publishers would never release to the public, and Sally has published them for all the world to read! Sally's system is uncomparable, and this book starts authors down the path towards success. Just look at Sally's own meteoric rise into media attention with her first book, The Daughter in Law Rules--nothing short of miraculous! If you use Sally Shields' program for publicity success, there's no way back... You will become a successful author, guaranteed."
"I want to thank you, Sally, for the amazing job you do! You put your material together so skillfully, and have made it so simple to understand. Everything you do for us is done in a warm, charming and friendly way. Not only that, you provide extremely valuable and useful information on the calls and in your notes and audios. I really appreciate you!" 
"Sally's materials are a Godsend also...so clear and concise and THOROUGH!! I feel so grateful to be able to go back and review the information over and over...especially because I will need to refresh this information a little down the road.
